Logo of Rollman Family Salmon featuring a detailed illustration of a salmon fish alongside the brand name, emphasizing quality and family heritage in salmon production.
SHOP LOCAL
SHOP LOWER 48
Logo of Rollman Family Salmon featuring a detailed illustration of a salmon fish alongside the brand name, emphasizing quality and family heritage in salmon production.

Traditional Fishing

We practice a form of commercial fishing called set-netting. Set-netting is a variant of gill-netting, an age-old harvest method. Unlike drift-gillnetters, set-nets are usually fished close-to, and often touching the shore. Each end of the net is held by some kind of anchor which fixes the net in a set position, perpendicular to the shoreline.
Watch our videos to see us in action!

Set-netters in Alaska harvest almost exclusively salmon. Each summer when the mature salmon return to their natal Alaskan streams to spawn, commercial fishermen harvest a sustainable surplus portion of the return as managed by the State of Alaska. The goal is sustained healthy populations of this prolific renewable resource returning year after year for harvest and reproduction.

Ours is just one of many fishing families who make a summer tradition of harvesting the salmon bounty. Traditionally, fishermen deliver their catch to big processing companies, who pass them up the supply chain eventually to grocery stores and restaurants. We have chosen to take control of that process so that our customers can get their fish “fresh from the family who caught them!"

A fishing net with white buoys floats on calm water, extending into the distance. The surface reflects sunlight, creating a serene oceanic scene.
Two fishermen pulling a fishing net from a small boat on a rocky shoreline, with calm water in the background. The boat features a Yamaha motor, and the fishermen are engaged in their fishing activity.
Two small boats navigate through a calm, shallow tidal area with scattered rocks in the background, reflecting a serene coastal landscape.
Scenic coastal view of a calm ocean with a small fishing boat, surrounded by rocky formations and distant snow-capped mountains under a clear sky.
Group of individuals working together to collect debris from a waterway using a net, surrounded by lush greenery and a cloudy sky. The scene highlights environmental conservation efforts and teamwork in cleaning up waterways.
Three individuals are engaged in fishing activities on a rocky shoreline. They are working with a fishing net, with one person pulling the net while another adjusts it. An ATV is visible in the background, and the calm sea stretches out to the horizon under a partly cloudy sky.
Close-up of white fishing floats and netting, showcasing the equipment used in fishing and marine activities. The image highlights the texture of the net and the arrangement of the floats, emphasizing their role in catching fish.
Young man repairing fishing nets on a rocky beach, wearing a sleeveless shirt and sweatpants, with a calm ocean in the background.
Colorful fishing buoys with various markings and numbers, resting against a wooden surface, showcasing the textures and wear from outdoor exposure.
Fisherman on an all-terrain vehicle surrounded by large pink buoys and fishing ropes on a beach, showcasing the tools of the trade for coastal fishing activities.